This customizable market research survey template gives you an easy, structured way to capture customer opinions on taste, packaging, price, and more. If you’re looking for product feedback, this template helps you gather insights that drive actionable change. With a range of available response types, from multiple-choice to open comments, this template works great for analyzing trends and pinpointing areas for improvement.
A step-by-step guide to using the market research survey template
Here’s how you can make this template part of your team’s workflow.
- Customize questions for relevance. Begin by tailoring the questions to target the specific feedback you need, whether it’s about a new product launch, brand perception, or packaging appeal. Be sure to include both closed and open-ended questions to get quantifiable data and more detailed insights.
- Assign roles for smooth data collection. Assign the survey to team members directly responsible for engaging with respondents—whether they’re frontline employees conducting in-store surveys or marketing staff gathering feedback online.
- Add guidance notes to streamline use. Feel free to add quick instructions or examples to each question so your team collects responses that are clear and complete.
- Track responses in real-time. As your team starts collecting responses, track the data in real-time via the app. This allows you to monitor trends, identify patterns early, and make swift adjustments to improve survey effectiveness or dive deeper into emerging themes.
- Review and analyze findings regularly. Once the survey concludes, export the collected data into reports with the app and conduct regular reviews with your team to identify actionable insights. Use these findings to fine-tune products and update marketing strategies.
How to customize the the market research survey template
The template is fully editable, so modify the questions based on your industry. For example, if you’re in retail, you might ask, “How does our product meet your merchandising needs?” or, for the hospitality industry, “How well does our product support your guest experience?”
Choose input types that best capture the data you need. Dropdowns are useful for structured responses, like selecting specific product features that stand out. Multiple-choice formats also work well for questions like, “What factors influenced your purchase decision?” You can also include text fields or checkboxes.
You can include instructions for team members who’ll be collecting the data to ensure a smooth, consistent process. You can include tips like, “For online surveys, prompt users to share specific examples where possible.” Personalized instructions like these empower your team to collect the most detailed and actionable feedback.
Download Lumiform’s market research survey template today
Capture reliable insights with this market research survey template. This tool makes it easier to gather meaningful feedback, with flexible questions, varied response options, and seamless tracking—all crafted to help you gain the insights that matter most. With Lumiform, you can tailor the template to fit any research goal and guide your team through each phase.