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Simple market research template

Simple market research template

Gain insights into your market with a structured template that’ll help you gather key data on competitors, target customers, pricing, and more.

Use this template
or download pdf
Simple market research template

Gain insights into your market with a structured template that’ll help you gather key data on competitors, target customers, pricing, and more.

Use this template
or download pdf

About the Simple market research template

For a quick, clear way to capture your market research findings, you can start off with a simple market research template. This template makes it easier for you to organize and share insights efficiently. With ready-to-use sections for company info, target markets, competitive analysis, and future plans, it empowers you and your team in making data-driven decisions. 

Improve your workflow with a simple market research template

This market research template is divided into key sections for documenting each stage of your research. You’ll start by capturing essential company and product details, followed by defining your target market with specifics on customer demographics and geographic areas. A dedicated section for competitive analysis allows you to compare your offering with the competition, pinpointing your unique value.

The template also covers pricing and promotional efforts, making it easy to track how your product stands out in the market. Finally, the future planning section guides you to set clear growth goals, funding needs, and product development plans.

Each section keeps your insights organized and actionable, supporting you in gathering the information you need to make strategic decisions.

A step-by-step guide to using the market research report template

Here’s how to get the most out of your market research template:

  1. Customize the template in the app. Open the template in Lumiform and tailor it to your needs. Adjust fields to capture the specifics for your research focus—whether it’s target customers, competitors, or pricing.
  2. Fill out key information. Gather and enter all data, insights, and observations in a single session. The streamlined structure makes it easy to organize findings without missing essential points, letting you quickly capture a complete picture.
  3. Share and review with the team. After completing the template, share it with others through Lumiform. They can view the report and add their own comments if further clarification is needed.
  4. Assign tasks within the app. You can already create tasks within the Lumiform app based on the action items in your report. This way, team members can quickly see their responsibilities, and everyone is clear on next steps and priorities.
  5. Track insights and refine as needed. Regularly revisiting and updating the template based on team feedback helps keep research relevant. This step also enables ongoing improvements, so future reports better fit your team’s evolving needs.

Get started with Lumiform’s simple market research template today

Streamline your market research process with this template. With dedicated sections for competitors, target demographics, and action items, this template gives you an organized way to capture insights and make decisions with confidence. Easily share findings, set clear priorities, and assign tasks to keep your team aligned.

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Preview of the template
Page 1
Company & Product Information
What is the name of your company or product?
Provide a brief description of your company or product
What is the main purpose or function of your product?
What are the key features or benefits of your product?
Target Market
Who is your primary target customer?
What is the age range of your target customers?
What is the geographic area you are targeting?
What is the average income level of your target customers?
Competitive Landscape
Who are your main competitors?
What are the key features/benefits of your competitors' products?
How does your product compare to the competition?
What is your unique selling proposition?
Pricing & Promotion
What is the current price of your product?
How does your price compare to the competition?
What promotional activities are you currently doing?
What is your marketing budget?
Sales & Distribution
What are your current sales channels?
How do customers currently purchase your product?
Do you have plans to expand your sales channels?
How do you currently distribute your product?
Future Plans
What are your plans for future product development?
Do you plan to expand into new markets?
What are your sales and growth goals for the next 1-3 years?
Do you have any plans for additional funding or investment?

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Access a complete set of resources aimed at maximizing safety, quality, and operational excellence, including detailed guides, related templates, and real-world use cases.

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Frequently asked questions

What are some quick ways to gather customer insights for market research?

Start with surveys and online polls for direct feedback. Use social media monitoring tools to track customer sentiment in real-time, or analyze online reviews to see what customers think about your product or service. For industry-wide insights, explore forums, Q&A platforms, or run brief interviews with key customers.

How can I identify my target audience more accurately?

Look at existing customer data for common traits like age, location, and purchasing behavior. Dive deeper by creating customer personas—detailed profiles that include demographics, interests, and motivations. Use analytics tools on social media or website traffic to identify who engages with your brand most.

How do I decide which key metrics to include in my research?

Metrics should be aligned with your business goals. If customer growth is a focus, track metrics like customer acquisition cost (CAC) and lifetime value (LTV). For competitive analysis, look at market share and customer retention rates. Avoid overwhelming your report–focus on three to five core metrics.

How can I make my market research findings more actionable for my team?

To make findings actionable, summarize key insights and connect them to specific recommendations. Prioritize action items by impact level, and assign them to team members, turning insights into tasks they can tackle directly. You can also use visuals like charts and infographics to make data more digestible.


This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.
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